ENND PARTNERS

Creating new value
for human and society

As conflicts, climate change and divisions in society have become part of everyday reality on a global scale, Japanese companies are required to pursue both international growth and a more humane and sustainable business model. Against this backdrop, in addition to strengthening our financial standing, we believe we can trigger a more innovative, larger paradigm shift by reconsidering business management, the economy and society from a more human-centric perspective.
Building on this idea, we are launching a new professional service company to co-design the future of business, society and public systems harmonizing the interests of people, society and the environment, with like-minded Japanese and Asian leaders.
 
Our leaders for this strategic business include Tim Brown, a global thought leader in design-thinking, innovation and creativity, and Masanobu Iwabuchi, who gained extensive experience in developing business strategies for global companies. They will be serving as co-founders of the new company.
In this business, we will provide an end-to-end support through advisory services for creative decision-making by senior management and an integrated design service which includes data and technologies related to sei-katsu-sha and creativity. The new company will also engage kyu, a global creative collective with over 2,000 staff, to offer highly specialized and effective insights built on human-centric philosophy in areas including design, behavioral economics, sociology and art.
 
The name of the new company “ENND” puts emphasis on values unique to Japan, represented by “en” connoting spiritual transcendence, truth, and integrity in Zen Buddhism, and on our determination to put an “end” to outdated values and usher in a new era full of humanity.
 
“The best way to predict the future is to invent it,” said Alan Kay, father of the personal computer. We firmly believe that this co-designing practice will help create humanity-driven business and leadership to bring sustainable prosperity to Japan and the rest of Asia.

Founders

  • TIM BROWN

    CO-Founder & Principal Advisor

    Tim Brown CBE is Vice Chair of kyu, the strategic operating unit of Hakuhodo DY Holdings, and Chair Emeritus of global design and innovation firm IDEO.
    His best-selling book “Change By Design” has introduced design thinking to business leaders worldwide. Tim has written for Harvard Business Review, Fast Company and Rotman Magazine and his TED talks “Serious Play” and “Designers Think Big” have reached millions. His work focuses on creative leadership and the strategic application of design across sectors such as health, education, technology, mobility and global development.

  • MASANOBU IWABUCHI

    CO-Founder & CEO

    Masanobu Iwabuchi has served as co-lead of Digital BCG and Japan Leader of the Marketing, Sales & Pricing practice at Boston Consulting Group's Tokyo office and has been a Corporate Officer of Hakuhodo DY Holdings since 2024.
    In the past, he has worked on numerous business strategy and digital transformation assignments in the high-tech, media & telecommunications, automotive, consumer goods, and energy industries for companies such as SoftBank, i2 Technologies, and McKinsey & Company. Masanobu is a frequent contributor and author to Harvard Business Review and other publications. He is a member of the Ministry of Economy, Trade and Industry's "The study group on Art and Economy and Society." He has experience in global projects in more than 20 countries, including Europe, the Americas, and Asia.

Company

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