We focus on challenges related to corporate management and people, working alongside CEOs, executives, and organizational leaders to solve their most complex issues. Our goal is to identify signs of change in future society, drive innovation, and organically mobilize people to achieve human-centered, sustainable growth. Management that balances “growing our own business” with “solving societal challenges (the happiness of society and people)” is the key to realizing this vision.
The “people” we focus on include executives, employees, and customers. We support CEOs and leaders in achieving better corporate performance during periods of significant change and transformation.
In all our initiatives, we incorporate human-centered principles and design thinking perspectives. We provide support in collaboration with experts from the Kyu Group, including IDEO and SYPartners, which have decades of proven global experience. For technology and AI domains, we collaborate with the group's research institute, the Human-Centered AI Institute (HCAI), to deliver support grounded in top-level research.
Advisory from World-Leading Creative Experts
Advisory services for CEOs and executive leadership from world-class creative leaders, including Tim Brown. These services take various forms, including direct participation in executive meetings, personalized recommendations for executives, and executive development.
People-Centered Management Transformation Agenda (Customer/Employee-Driven)
Many Japanese companies struggle with retaining, developing, and providing opportunities for their talented employees. In response, we deeply analyze the emotions and behaviors of management, customers, and employees using approaches such as social organizational psychology and behavioral economics. We then define measures to enhance both people and business performance as a company-wide agenda.
Executive Development Programs and Workshops
Standardized programs like MBAs do not cultivate true leaders. We provide development programs that start with human-centered principles, design thinking, the ability to grasp societal changes, and communication skills, driving people through practice to enhance business performance. We possess workshop methodologies and proven results that change the mindset and actions of executives, increasing the effectiveness of corporate transformation.
Design and Operation of Global Management Meetings
In large corporations, management decision-making meetings become formalistic and distant from the needs of customers and employees. We introduce criteria for decision-making based on a customer-centric philosophy, develop practical toolkits for implementation, and design physical workspaces to transform the nature of management meetings.
Service Design and Business Models for Overseas Market Acquisition
In the age of AI, standalone products or services cannot achieve significant business growth. We combine world-class service design methodologies like IDEO's with strategic thinking and systems thinking to design business models and implement services that deliver tangible business impact in overseas markets.
Business Transformation Through Design-Driven Management
We have collaborated with IDEO and SYPartners to systematize best practices in design-driven management worldwide. We provide end-to-end support for transforming management models tailored to specific industry models, including consumer goods, IT services, and manufacturing.
Global Brand Concept and Narrative Design
Most Japanese companies struggle to enhance their brand power in overseas markets. We collaborate with brand narrative experts like Godfrey Dadich of our group company to support brand building from planning to implementation, based on strong user insights and an understanding of your company's strategy.
Designing the Employee Experience and Driving Behavioral Change to Realize Business Strategy
The introduction of Western-style purpose initiatives rarely translates into business impact for Japanese companies due to a lack of consideration for their behavioral patterns and culture. We leverage insights from our group company SYPartners to support the creation of uniquely Japanese organizational structures and behavioral change. Through a psychological analysis approach, the development of videos and toolkits designed to motivate people, and alignment with business strategy, we deliver reforms that reliably generate tangible business impact.
Transformation of the IT Department in the AI Era
With the practical application of AI technology, traditional IT organizations are being forced to fundamentally reevaluate their positioning. We will develop a program to cultivate change agents within the technical department who deeply understand the company's strategy and can design and reform business processes incorporating user-centric thinking, providing hands-on support throughout the process. HCAI experts will participate as advisors in this development effort.