Our objective is to create new business models integrating humanity and science in Japan in order to build a better system for the world. With our in-depth understanding of creativity and human society, we strive to develop an enabling environment for shared growth with like-minded people looking to produce social impact.
Every professional at ENND Partners seeks to gain in-depth understanding of design and creativity, as well as ownership of business strategy and organizational management as an entrepreneur.
TIM BROWN
Co-Founder & Principal Advisor
Tim Brown CBE is Vice Chair of kyu, the strategic operating unit of Hakuhodo DY Holdings, and Chair Emeritus of global design and innovation firm IDEO. His best-selling book “Change By Design” has introduced design thinking to business leaders worldwide. Tim has written for Harvard Business Review, Fast Company and Rotman Magazine and his TED talks “Serious Play” and “Designers Think Big” have reached millions. His work focuses on creative leadership and the strategic application of design across sectors such as health, education, technology, mobility and global development.
MASANOBU IWABUCHI
Co-Founder & CEO
Masanobu Iwabuchi has served as co-lead of Digital BCG and Japan Leader of the Marketing, Sales & Pricing practice at Boston Consulting Group's Tokyo office and has been a Corporate Officer of Hakuhodo DY Holdings since 2024. In the past, he has worked on numerous business strategy and digital transformation assignments in the high-tech, media & telecommunications, automotive, consumer goods, and energy industries for companies such as SoftBank, i2 Technologies, and McKinsey & Company. Masanobu is a frequent contributor and author to Harvard Business Review and other publications. He is a member of the Ministry of Economy, Trade and Industry's "The study group on Art and Economy and Society." He has experience in global projects in more than 20 countries, including Europe, the Americas, and Asia.
TIM BROWN
Co-Founder & Principal Advisor
Tim Brown CBE is Vice Chair of kyu, the strategic operating unit of Hakuhodo DY Holdings, and Chair Emeritus of global design and innovation firm IDEO. His best-selling book “Change By Design” has introduced design thinking to business leaders worldwide. Tim has written for Harvard Business Review, Fast Company and Rotman Magazine and his TED talks “Serious Play” and “Designers Think Big” have reached millions. His work focuses on creative leadership and the strategic application of design across sectors such as health, education, technology, mobility and global development.
MASANOBU IWABUCHI
Co-Founder & CEO
Masanobu Iwabuchi has served as co-lead of Digital BCG and Japan Leader of the Marketing, Sales & Pricing practice at Boston Consulting Group's Tokyo office and has been a Corporate Officer of Hakuhodo DY Holdings since 2024. In the past, he has worked on numerous business strategy and digital transformation assignments in the high-tech, media & telecommunications, automotive, consumer goods, and energy industries for companies such as SoftBank, i2 Technologies, and McKinsey & Company. Masanobu is a frequent contributor and author to Harvard Business Review and other publications. He is a member of the Ministry of Economy, Trade and Industry's "The study group on Art and Economy and Society." He has experience in global projects in more than 20 countries, including Europe, the Americas, and Asia.