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Forbes JAPAN article, “The Real America” as deciphered from Alec Soth's photographs. Remove the Bias of the Mind with Art" was written by CEO Masanobu Iwabuchi.

2025.3.20

An article written by Masanobu Iwabuchi, CO-Founder & CEO of ENND PARTNERS
“The Real America” as deciphered from Alec Soth's photographs. Remove the Bias of the Mind with Art"
was published in ForbesJAPAN.

Photo:Sonya and Dombrovsky, Odessa from the series I Know How Furiously Your Heart is Beating ,2018 ⓒ Alec Soth (Installation view at the Tokyo Metropolitan Museum of Photography, photographed by the author.)
From an article in ForbesJAPAN

Photo:Sonya and Dombrovsky, Odessa from the series I Know How Furiously Your Heart is Beating ,2018 ⓒ Alec Soth (Installation view at the Tokyo Metropolitan Museum of Photography, photographed by the author.) From an article in ForbesJAPAN

Biases that we all have as human beings can become a stumbling block to business innovation. In this article, we find clues to remove this bias in the work of Alec Soth, one of America's leading photographers. Through the exhibition “A Room of Rooms,” held at the Tokyo Metropolitan Museum of Photography, this article explores the possibility of art removing biases from the mind by looking into the depths of American society, politics, and culture, which many Japanese find difficult to see, through images of people living in the Rust Belt and other regions.

Please click on the link below to read the article. (Only Japanese Language)

Forbes JAPAN
アレック・ソスの写真から読み解く「本当のアメリカ」。 心のバイアスはアートで外す

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