Hakuhodo DY Holdings Inc.
ENND PARTNERS CO., LTD.

Hakuhodo DY Holdings Inc. (Headquarters: Minato-ku, Tokyo; Representative Director &　President:Yasuo Nishiyama) and the Hakuhodo DY Group's consulting firm ENND PARTNERS　CO.,LTD. (Headquarters: Minato-ku, Tokyo; Co-Founder & CEO: Masanobu Iwabuchi; hereinafter "ENND Partners") have published the Japanese translation of the "IDEO Innovation Quotient (IDEO IQ)". This is a research report on behavioral characteristics that enhance organizational business results, created by IDEO, a design and innovation firm under the Group's strategic business unit kyu. This research report was announced in the United States in April of this year and garnered interest from many companies. In response, ENND Partners has translated it into Japanese.

For the IDEO IQ, a survey was conducted targeting 266 product and innovation leaders across 100 of the world's leading companies in healthcare, media & technology, and consumer goods. IDEO evaluated the extent to which each company implements five cultural behavioral characteristics—which they call the "POWER" dynamics—using a scoring system, and analyzed their correlation with business results. As a result, a correlation was found between the following behavioral characteristics and business results.

• Perspective: How well the organization anticipates future trends and disruptive changes
• Ownership: How much autonomy the team has
• Wavelength: How collaborative the organizational culture is
• Experimentation: How quickly new ideas are prototyped
• Resonance: How much customer needs are centered in decision-making and operations

The Japanese version of this research report can be downloaded from the ENND Partners website (http://enndpartners.com/documents/ideo-iq.pdf).

ENND Partners supports executives and leaders who feel challenged by organizational development and innovation creation, and works together with them to solve these issues.

■Comment by ENND Partners Co-Founder & CEO Masanobu Iwabuchi and Co-Founder & Principal Advisor Tim Brown

In the rapidly changing AI era, investing in intellectual assets, intangible assets, and human capital for innovation is becoming crucial for Japanese companies to succeed globally. In light of the "POWER" dynamics in this report, for Japanese organizations that tend toward local optimization, it is becoming increasingly important to establish strategic mechanisms for 'Ownership' (autonomy and independence) and 'Wavelength' (cross-departmental collaboration) to function, as well as communication that moves people organically. Regarding 'Resonance' (customer empathy), we feel there is a significant opportunity in shifting from the mindset of treating 'all customers equally' to focusing on 'specialized experiences for strategically important customers in the global market'. By fusing the strengths of Japanese-style meticulous manufacturing, high service levels, and coexistence with nature and society with the behavioral patterns of globally successful organizations, we hope to shape a new human-centered value creation model from Japan together with you.

■ Comment by IDEO CEO Mike Peng

Having spent much of my career in Japan, I have a deep respect for Japanese companies' meticulous craftsmanship and their attitude of valuing people. That is exactly why I want to convey that the most difficult challenge for these companies in making a global leap is how they penetrate the market. It is important to fundamentally rethink as an organization how to overcome differences in speed, talent, investment, and culture. What IDEO IQ has revealed is that what separates outstanding companies is not resources or technology, but how the organization operates. Look beyond your own industry and daily competitors to bring back ideas from the outside world. Try things out without waiting for perfection, and give frontline teams the freedom to act. I believe that embedding these ways of working into daily life will lead to further development for Japanese companies.

▼ Japanese Version of the "IDEO Innovation Quotient (IDEO IQ)" Report
【http://enndpartners.com/documents/ideo-iq.pdf】

【Selected Excerpts from the Report】

• Companies in the top 20% of cultural behavior scores saw about 3 times the revenue growth rate and almost double the customer growth rate compared to companies in the bottom 20%. Furthermore, these companies achieved annual profits more than 50% higher than average, a difference equivalent to approximately $5 billion. Compared to the lowest-scoring organizations, their profit is 3 times higher, amounting to a $10 billion difference.

• Over half (58%) of the surveyed leaders responded that their company excels at "deeply understanding customer needs: Resonance. " This is roughly three times the number of people who said they excel at "prototyping ideas: Experimentation." On the other hand, only a minority of leaders responded that they utilize their understanding of customers in their organizational actions.

• 41% of leaders answered that they successfully utilize AI to meet customer needs. 26% answered that their AI adoption is lagging. Among companies excelling in both "Perspective" and　"Experimentation," 52% answered that AI improves their customers' business outcomes. Additionally, 28% responded that they use AI to support customer profit growth, significantly exceeding the overall average of 16%.

• While it became clear that three behavioral characteristics—"Experimentation," "Ownership," and "Perspective"—particularly lead to increased company revenue and customers, only 21% of leaders answered they excel at "Experimentation," 29% at "Ownership," and 31% at "Perspective," indicating that many companies find this challenging.

【Survey Overview】
Survey Method:Internet survey
Survey Target:266 business leaders in product and innovation fields from 100 companies with $1 billion+ in revenue and 10,000+ employees in the healthcare, media & technology, and consumer goods industries
Survey Period:December 2025 to January 2026
Research Agency:NewtonX
*Note : Company IDEO IQ scores were analyzed for companies with 3 or more respondents (n=59 companies)

● About ENND Partners
ENND Partners is a new type of professional firm established in March 2024 as a strategic business company of Hakuhodo DY Holdings. It was founded by Masanobu Iwabuchi, who has long been active in the consulting industry, and Tim Brown, an opinion leader in design thinking. As a value creation partner that co-creates a better future for society and organizations, the firm works on the "realization" of social and economic value creation and corporate transformation, starting from "people and management".

● About IDEO
IDEO is a global design and innovation firm. It partners with various organizations to tackle complex challenges, discover new opportunities, and create meaningful, positive impact across business, society, and culture. From designing iconic products and services to creating new businesses and building creative capabilities within organizations, IDEO's work is rooted in "empathy" and "experimentation". As a member of "kyu," a strategically curated collective of creative organizations, IDEO has offices in the US, the UK, and China.
URL: www.ideo.com

【Inquiries regarding this matter】
Hakuhodo DY Holdings Inc., Group PR & IR Office (Tama): koho.mail@hakuhodo.co.jp
ENND PARTNERS CO., LTD., PR (Takahashi): pr@enndpartners.com